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Our Mission & Vision

Why Hats?

First and foremost, Jakob Wirth's  dream was to create a hat company — WIRTH Hats is a realization of his dream. Second, everything starts and ends with our heads; our thoughts, feelings, emotions, ambitions, fears, desires and dreams. It’s where our mental health lives. WIRTH Hats is not just a hat, it’s a hug for your head. The word “Wirth” is pronounced the same as the word “worth” and means: “ to have value, to be important”.

WIRTH Hats are an everyday reminder that we are never alone and that our mental health is always a priority. The WIRTH Story is the driving force behind what we do.

WIRTH's Vision

For everyone to feel comfortable and safe talking about their mental health. 

Our goal is to build an inclusive culture, where we learn to identify with our own internal landscape and be willing to share without stigma and fear. At WIRTH Hats, we believe taking proactive steps to improve our mental health is necessary and by doing so we will be healthier and happier individuals, families and communities.

Accessible and affordable counselling is a gateway to realizing our vision.

WIRTH's Mission

The Mission of WIRTH is three fold:

  • Make the best darn hats our heads have ever seen (In honour of Jakob Wirth’s dream)
  • Measurably reduce the stigma surrounding mental health, counselling and therapy.
  • Provide financial assistance for counselling and therapy for those unable to afford it.

Our Hats

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