Media/Press

GENERAL BRAND GUIDELINES

• The word “WIRTH” and the “H” Hats are always capitalized.
• We are a hat company first and foremost.
• We don’t sugarcoat the dark stuff, but we always bring in the light, too.
• We are transparent about “what’s really going on” under the hood for us.
• Use the phrase  “died by suicide” VS. “took their life” in an effort to reduce the culpability of the person who died (an example around this is here.)
• We prioritize self-care for our mental health above all else.
• We believe in taking the time we need to do things that bring us joy, keep us healthy and help us know our worth.
• We support greater accessibility for counselling and therapy.