Key Brand Points

GENERAL BRAND GUIDELINES

  • The word “WIRTH” and the “H” Hats are always capitalized.
  • We are a hat company first and foremost.
  • We don’t sugarcoat the dark stuff, but we always bring in the light, too.
  • We are transparent about “what’s really going on” under the hood for us.
  • Use the phrase  “died by suicide” VS. “took their life” in an effort to reduce the culpability of the person who died (an example around this is here.)
  • We prioritize self-care for our mental health above all else.
  • We believe in taking the time we need to do things that bring us joy, keep us healthy and help us know our worth.
  • We support greater accessibility for counselling and therapy.

HASHTAGS

#Hugforyourhead #yourewirthit #Wirthit #1For1

#jakobwirth #philippaltenburg

#BringsMeWirth #ConvosWCounsellors #conversationswithcounsellors #WIRTHSTAYINGIN

#hats #madeinbc #clothing #cap #fashion #style #mentalhealth  #mentalhealthsupport #depression #anxiety #mentalhealthawareness #headsmatter #vulnerability #acceptance #connection, #health #community #courage #mentalwellbeing #mentalhealthmatters #mentalhealthawareness #support #selfcare