Joe is a digital content creator based here in Vancouver. He creates lifestyle vlogs around wellness, sustainability, minimalism, and much more. His background is in Kinesiology where he majored in sport performance which is where he grew his love for coaching. He realized after working with his clients, that exercise was a small portion of what people needed help with. Stress management, emotional well-being, recovery techniques, and focusing on mental health was equally as important as physical wellness.

He has a very relaxed approach when it comes to self-improvement which is in contrast to the “hustle bro” style that’s been popularized in recent years. His mantra “be less shitty” came from trying to improve little by little in all aspects of your life, instead of trying to perfect in one aspect. You don’t have to be fully zero waste, vegan, wake up at 4 am, meditate daily while drinking wheatgrass shots. Just find small ways you can improve yourself and go from there. Instead of trying to be perfect, just be less shitty.

His video content encompasses a holistic view of wellness and you can expect a wide variety of content on his channel. If you’re not convinced already, he also has a very cute dog named Jasper.

Joe’s style and beliefs are central to his custom WIRTH Hat. You can wear this hat out with your friends, on a run and everywhere in between!